№ 01Scenario
Pricing & Packaging
“If we move the Pro tier from $49 to $59 and split SSO into an add-on, what happens to net revenue by segment?”
Surfaces: Segment-level churn · Uplift net of attrition · Downsell risk
Beta
RevenueRacoon
Use swarm intelligence to predict how real buyers will react to your pricing, positioning, and go-to-market strategy — before you spend a dollar.
Get Started01The decision tax
Every quarter, GTM leaders ship multi-million-dollar decisions with less evidence than a product manager needs to change a button color.
The tools that would have helped take months and six figures. So the meeting ends, the deck gets approved, and the bet gets placed on instinct. RevenueRacoon is the first instrument that makes running the counterfactual cheaper than skipping it.
- Case 01$4M – $18M
A pricing change shipped without a dissent.
Finance modelled the uplift. Product felt the risk. Nobody in the room spoke for the 2,100 customers at the cliff edge of the next renewal. Nine months later, churn tells the story the deck didn't.
Observed across 11 SaaS pricing resets, 2024–2025.
- Case 02$22M pipeline
A competitor moved. The committee debated for a quarter.
Sales asked for a response. Marketing asked for a brief. RevOps asked for data. By the time the counter-positioning landed, the narrative had been written without you.
Typical enterprise response latency: 11–14 weeks.
- Case 03$50M TAM, unclaimed
A new segment looked promising. The case was unfalsifiable.
The slides said 'we believe.' The forecast said '+12%.' The board said 'prove it.' Three vendors quoted six-figure studies with twelve-week timelines. The window closed.
Median enterprise research cycle: 14 weeks, $180K.
02How it feels in the room
Watch 400 buyers react to the decision before you ship it.
You describe the scenario in plain language. The swarm instantiates agents with goals, budgets, and status-quo contracts. They deliberate. You read the transcript, not a summary.
- Agents
- 400
- Turns
- 3,847
- Runtime
- 47m
Scenario / acme-pricing-q3
turn 2,413 / 3,847Question
“Raise Pro tier from $49 to $59 effective Q3, while CloudRival holds at $39. Keep or lose the 8,200-seat book?”
- Agent · 001Priya K.Negotiates
VP Engineering · Series B fintech · 142 seats
We're locked in on the workflow. But $59 crosses the line where I have to justify it to procurement, and that's a 6-week conversation I don't want.
→ Retention likely. Renewal friction +2 quarters.
- Agent · 002Marcus D.Rejects
Founder · 11-person agency · 14 seats
CloudRival is $39 and does 80% of what we need. The delta isn't $20/seat/month of value for me. I'd switch before I'd absorb this.
→ Churn risk: 68%. Switching cost: low.
- Agent · 003Dana R.Accepts
Director of Ops · mid-market retail · 58 seats
We priced in the increase already — you telegraphed it last October. If the new tier ships the SSO roadmap we discussed, we're fine.
→ Willingness-to-pay headroom exists, conditional on roadmap.
Excerpt from a live Acme SaaS scenario. Every agent carries a goal function, a budget, and a memory of prior turns.
02½Try the engine
Don’t take our word for it. Watch one run.
Pick a scenario. The engine ingests the context, builds a knowledge graph, spins up agents, streams the deliberation in real time, and synthesizes the report — right here, in under a minute.
Demo data is illustrative · No sign-up required
03Questions worth asking
Six questions on the board agenda this quarter.
Every one of them is currently answered with a deck. Each is a forty-minute simulation instead.
№ 02Scenario
Competitive Response
“A competitor just announced a 30% discount with a 90-day free trial. Do we match, reposition, or ignore?”
Surfaces: Defection probability · Message resonance · Deal-cycle impact
№ 03Scenario
Segment Expansion
“We want to move upmarket from mid-market to 1,000+ FTE. Which buying committees will our current narrative lose?”
Surfaces: Committee composition · Objection map · Proof-point gaps
№ 04Scenario
Sales Motion Shift
“Can we move from assisted-sales to PLG in the SMB tier without cannibalizing our AE pipeline?”
Surfaces: Conversion deltas · AE productivity · Pipeline substitution
№ 05Scenario
Message Testing
“Three positioning statements are on the table. Which one survives first contact with a skeptical CFO?”
Surfaces: Belief shift · Objection density · Recall fidelity
№ 06Scenario
Renewal Strategy
“A top-50 account is up for renewal at +22%. What combination of concessions retains them without resetting the floor?”
Surfaces: Willingness-to-pay · Concession cost · Precedent risk
04What you replace
A new line item on the evidence budget.
RevenueRacoon does not replace your strategy team, your researchers, or your customer councils. It replaces the silence between them — the weeks when a decision is waiting on data that will arrive too late to matter.
| Dimension | Strategy consultants | Market research | Executive instinct | RevenueRacoon |
|---|---|---|---|---|
| Time to evidence | 10–14 weeks | 6–10 weeks | One meeting | Under an hour |
| Cost per question | $80K – $250K | $40K – $120K | Free, until it isn't | Pennies of LLM time |
| Counterfactuals | One per engagement | One per study | Whatever fits the slide | Unlimited re-runs |
| Auditability | Deck + appendix | Methodology doc | None | Every agent, every turn |
| Board-defensibility | Brand of the firm | N-size and method | Tenure of the speaker | Transcript + reasoning |
05The shift
“We stopped asking what do we think the market will do and started asking what did our swarm of 4,000 buyers actually say when we ran it last night. The conversation in the room changed inside a week.”
06Start a scenario
The decision is going to get made anyway. The question is whether it gets made in an empty room or in front of four hundred of your future buyers.
Free during beta. Bring your own OpenRouter key. First simulation typically runs in under an hour, including setup.
SOC 2 in progress·Your data, your keys·Self-host ready